Case Study — SaaS
SaaS Awareness and Account-Based Marketing
XY Retail, a SaaS startup that had achieved product-market fit and secured seed funding, set out to establish market presence and penetrate key accounts globally — in a sector dominated by legacy competitors like Oracle.
The challenge
Generate overall awareness and establish XY Retail as a disruptive, cutting-edge solution in a market dominated by legacy players like Oracle — while targeting key accounts through account-based marketing.
The approach
- Content marketing — byline placement, press coverage, releases, awards, and blogs in English and Italian.
- Nine strategic partnerships with implementation specialists and payment partners, including BinHexS and Adyen.
- LinkedIn-based ABM campaigns targeting the top 100 prospect companies by title and company.
The results
- Reached 100% of targeted companies.
- Initiated sales conversations with C-level decision-makers.
Want results like these?
Tell us what you're working on and we'll map the fastest path to it.
Start a conversation