Our Team

The people behind Refinery Lab

Seasoned operators who embed with your team — not a rotating cast of juniors.

Ashif Dhanani

Ashif Dhanani

Co-Founder, Chief Marketing Strategist

A senior marketing executive with over 20 years of global experience, focused on creating and executing marketing that delivers your strategic vision and business goals. Drives market expansion, customer experience, demand generation, and profitability for startups and enterprises alike.

Alyx Kaczuwka

Alyx Kaczuwka

Co-Founder, VP of Emerging Tech

Focused on high-growth and early-stage companies, with expertise in business development and marketing strategy. Passionate about trend forecasting, the ethical use of AI and ML, and customer-experience optimization. Author of two books on fractional leadership and the evolution of marketing with AI.