Case Study — Fractional CMO
Leadership and Go-To-Market
Plum Voice provides automated customer communications with AI-powered solutions through a cloud-hosted, PCI- and HIPAA-compliant platform.
The challenge
After their VP of Marketing departed, Plum Voice needed to reassess its marketing strategy and differentiate in a crowded market — while keeping the existing marketing team running.
The approach
- A strategic refresh spanning social media, paid and organic SEM with experimental campaigns, and content strategy.
- An account-based marketing program with nurturing tracks, prospecting more than 3,000 C-level contacts.
- Reconfigured Salesforce to support the new motion.
- Messaging for the industry’s first service letting customers combine AI and natural-language resources from Amazon, Google, IBM, Microsoft, and Nuance within intelligent virtual agents (IVAs).
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