Case Study — Startup Launch
Monetizing Data at Scale
Datium Insights aggregates vehicle information across Australia into an extensive database for the vehicle remarketing industry, providing valuation data and risk-assessment tools.
The challenge
A self-funded startup within a larger corporation, Datium needed end-to-end marketing to launch a brand-new concept — website, logo, creative direction, messaging, content, digital and content marketing, email, and sales collateral — without the resources to hire a full marketing team.
The approach
- Refreshed branding and developed the messaging strategy alongside a new website.
- Built awareness through digital marketing.
- Refined the go-to-market strategy with the founders and implemented CRM.
- Created custom content and campaigns for awareness and demand generation.
The results
Datium launched quickly and independently, then onboarded its own marketing resource to sustain momentum — going from concept to full market launch on an accelerated timeline.
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