Case Study — Location Marketing

Improving Search Rankings, In-Store Traffic, and Sales

A large grocery chain with multi-country operations.

The challenge

Optimize store listings, reach an 80%-or-higher Google review response rate, and increase the frequency of promotions and in-store event posts.

Deployed the Mobilosoft platform for centralized management across all locations.
Pre-set promotions, events, social posts, and review responses — created centrally, deployed locally.
Unified posting to Google Maps, Apple Maps, and Facebook, with reporting on online and offline engagement.

60% increase in listing impressions after platform adoption.
20% increase in impressions within one month of improving the Google review response rate.
Up to 50% increase in activations (foot traffic) after adding location images, publishing weekly posts, hitting the 80% review-response goal, and publishing local products.

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