United States · Australia · Canada
Growth strategies
that get results
Fractional leadership, strategic consulting, and practical AI advisory — driving revenue, engagement, and awareness.
Refinery Lab helps organizations grow revenue, engagement, and awareness — pairing seasoned fractional leadership and strategic consulting with practical, hype-free AI advisory. We embed as subject-matter partners, replace guesswork with data, and move fast with test-and-learn execution.
What we do
AI Advisory & Transformation
Assessments, roadmaps, board education, and AI marketing kits — practical and vendor-neutral.
→Strategy & Fractional Leadership
Fractional CMO and executive leadership, go-to-market strategy, and strategic refreshes.
→Strategic Advisory for Boards
Guidance for boards and leadership on growth, digital transformation, and AI.
→CX, EX & Surveys
Customer and employee experience strategy, loyalty, NPS, and survey programs.
→Marketing Audits
Data-driven audits that replace guesswork with measurable direction.
→Location Marketing
Drive in-store traffic and local visibility across all of your locations.
→Emerging Technology
Separating hype from reality and applying genuinely useful technology to your business.
→New — AI at Refinery Lab
Put AI to work, without the hype
Everyone's talking about AI. We help you decide what's actually worth doing, in what order, and how to measure it — on your side of the table, never reselling a platform.
See AI Advisory & Transformation- AI readiness assessments
- AI transformation roadmaps
- Board & executive education
- AI marketing kits
How we work
Embedded partners
We become subject-matter experts on your business and work transparently alongside your team.
Data over guesswork
Decisions are grounded in evidence and tied to revenue, engagement, and awareness.
Agile execution
We test, measure, and validate — running rapid experiments instead of betting on one big plan.
Let's build your next stage of growth
From fractional leadership to AI transformation — tell us what you're working on.
Start a conversation